Recently I recieved, in my Google reader stream, a Wired.com article telling bloggers how to increase traffic. I see several flaws with this article. I will now run through their three "tips" and give my objections, as I am a miserable bastard who hates it when others succeed, and must tear things down. Good lord. I'm a critic.
Tip 1: Do Good PR.
This tip requires networking with other bloggers, commenting on famous blogs, and linking to them. Makes some form of sense. The only problem? Who the fuck is a famous blogger that writes anything I even remotely care about? I enjoy some writers blogs, and those of my friends, but the only famed bloggers are those that specialize in some blend of gossip, news, and pictures of celebrities accidentally showing their crotches to people whilst getting in and out of cars.
Tip 2: Create a Hook.
Here they indicate that you should write a catchy title. Dear lord. Their advice is actually "Scan the tabloids at the supermarket and try to write a headline like this." So I should write a blog mocking say, the rap music industry, and title it "50 Cent Shot by Nude KKK Member!"? In all seriousness, the idea of giving things titles that aren't fitting to the content is sickening.
Tip 3: Piggyback.
I will cut and paste their advice then ream it.
"You may not be able to break a juicy story ("britney shaves head—again!") but you can pontificate on it ("inside britney's shaved head"). Your post will show up in searches for the story, and you'll hoover up the hits."
In other words, you might not be able to be the first, but you can be the most annoying. Again, the example given seems to indicate that the only worthy blogs are those covering celebrity claptrap. Who gives a shit? That's rhetorical, a lot of people obvious do, but the real question is as follows: Should one compromise the genre and content of his or her writing in order to achieve success? Moreover, should one attempt to dip his/her toe into a veritable OCEAN of people clamoring to make money off whatever young starlet accidentally showed pubes at a premiere? It does make sense, to a degree, to go where the money is. BUT and this is a HUGE BUT!
It makes no sense to compromise what you want to do without a guarantee of success. In fact, due to the sheer plethora of celebrity gossip available on the internet, it makes more sense to look ELSEWHERE for money.
These people are why I drink.
At any rate, I will continue to soldier on, attempting to figure out what people would like to read about that is not celebrity gossip and the associate detritus. Honestly, there are other things to think about in this world. Many many many other things. In fact, thinking about the fact that this seems to be all we think about, as I have done for the past few moments, might be a worthwhile endeavor. Maybe one day we can get people being creative or doing, oh I don't know, their FUCKING JOBS instead of reading this stuff.
Edited to include the Wired article: http://howto.wired.com/wiki/Linkbait_Your_Blog
Enjoy. Or not. If you're reading this, you likely won't.